magnet and nasa invite startups to present 'tech-based products' at prototech
The Incubator at MAGNET and NASA Glenn Research Center are looking for product-focused startup companies to join its pitch competition on September 18 at Ariel International Center. Unlike other pitch competitions in the region, ProtoTech focuses on those companies with an actual product to market.
 
“There are a number of pitch competitions, but most of them are IT focused,” says Dave Crain, MAGNET’s director of entrepreneurial services. “What we’re trying to do is highlight product-focused startups in the region.”
 
What is a technology based product exactly? “At the end of the day, when a customer buys your product and you put it in a box and you ship it to them, that’s a product,” says Crain.
 
Six companies will be selected as finalists and receive promotion and fundraising tools. The teams will then pitch their products to a panel of judges and a live audience. The teams will be rated on their products’ feasibility, investability and the quality of their pitches. The audience also gets a vote.
 
Each team gets to keep any money raised for their products through the event, and the top three teams will receive matching funds.
 
Crain says they are hoping to receive 20 to 30 submissions for ProtoTech. The competition is open to anyone who meets the entry guidelines listed on the submission form. The deadline for submission is mid-August.
 
In addition to the pitch competition there will be an Investors Hall Exhibition, where 15 to 20 more established startups will have tables among an invited group of investors.
“These are later-stage startups who have entered the market,” explains Crain. “We’ve already chosen two companies to exhibit. We’ll continue to choose companies until the tables are filled. To be considered for the Investors Hall, submit an exhibitor request form.  
local guide co. offers gay games visitors 'tours for every taste'
Since launching Discover My Cleveland in November 2012, owner Lynde Vespoli has seen tourism in the city grow substantially. “There are exciting changes in Cleveland and the tourism business,” says Vespoli. “We’re getting more multi-day events -- groups coming for four-, five-, six-day events. Our company has seen significant growth in the past year as the number of tourists to the Cleveland area has increased.”

Business has increased so much that Vespoli recently hired two additional tour guides and predicts that she’ll again increase staff in the coming year.
 
Last summer, the destination management company hosted tours for the Senior Games. Next week, Discover My Cleveland will host unique tours for the Gay Games 9 as the exclusive tour and activates provider for the marquee event.
 
Tours are designed for every taste. The Beer and Bourbon tour includes a pub dinner and libations at places such as Cleveland WhiskeyMarket Garden Brewery and Indigo Imp Brewery. The Out on the Town tour, billed as “an open bar on the open seas,” features a dinner cruise on the Nautica Queen and an after party at Bounce Nightclub, Cleveland’s largest LGBT club. Vespoli also has more traditional city tours planned.

All of the events are open to the public. “The tours are open to everybody and I really hope the people of Cleveland come and join us,” she says. “These people are coming from all over the world. When they are here they want to experience everything, not just participate in the athletics, but experience all the wonderful things we have here. In addition to coming here as athletes, they’re coming here for the activities, events, tours and fun.”
 
who's hiring in cle: city year, cleveland transformation alliance, cmsd...
Welcome to the latest edition of Who’s Hiring in Cleveland?
 
There are plenty of good jobs to be had here in Cleveland. This is the latest installment in regular series of posts in which we feature companies that are hiring, what those employers are looking for, and how to apply.
 
City Year Cleveland, an education-focused nonprofit organization that partners with public schools and teachers to help keep students in school and on track to succeed, is hiring a donor relations manager. This position grows resources by developing strategies to increase annual revenue from individual investors. To apply, include cover letter, resume and references.
 
The Cleveland Transformation Alliance, a nonprofit organization with the mission of ensuring every child in Cleveland attends an excellent school and that every neighborhood has quality options, has two open positions: school choice advocate and school choice project manager. For details on these positions, click here. Send applications to Matt Orehek, project manager.
 
The Cleveland Metropolitan School District (CMSD) is transforming urban education. CMSD has teaching, administration, and other opportunities available. See the full list of openings and apply here
 
Have hiring news you’d like to share? Email Karin at Fresh Water Cleveland and send us this information or career links!
who went where? a roundup of recently filled positions
Jennifer Schwartz Wright has been named department chair of the art therapy undergraduate program at Ursuline College, her alma mater. A board certified art therapist and educator, Schwartz Wright previously worked in various positions at the Art Therapy Studio, most recently as executive director.

For the past 10 years Schwartz Wright has taught as an adjunct in Ursuline’s graduate art therapy and counseling program, where she was asked to develop core courses for an undergraduate art therapy major.
“It’s been so fulfilling to be able to teach these classes that I imagined,” says Schwartz Wright. “It’s most gratifying to help prepare future practitioners for their work helping people face the greatest of life challenges through art making. The sad truth is that our world indeed needs many more art therapists.”

Anna Beyerle has joined Beaumont School as the public relations and marketing manager. Previously, Beyerle was senior communications specialist with the Downtown Cleveland Alliance.

John Kandare has joined Zounds Hearing of Greater Cleveland as an audiologist. Kandare will be responsible for providing free hearing evaluations, custom fitting hearing aids, and providing client education, follow-up and service at various Zounds locations. “I'm really excited to add John to our already top-notch team,” says Zounds owner Glenn Harbold.

Denise Griggs has been named vice president of the Burton D. Morgan Foundation. Griggs joined the foundation in 2007 as chief financial officer and was elected secretary and assistant treasurer in 2010. Griggs is a certified public accountant and has assisted a wide variety of nonprofit organizations with financial-statement audits, tax compliance work, consulting engagements including internal-control implementation, board governance, and benefit plans.

Have a new hire to share? Email Karin with the details and we’ll spread the word!
art meets science at osteosymbionics, maker of custom craniofacial implant products
For those who have suffered a traumatic injury to the skull and face -- be it from an accident, cancer or deformity -- OsteoSymbionics leads the way in facial reconstruction. The Cleveland-based manufacturer of custom craniofacial implants serves surgeons at hospitals across the United States. OsteoSymbionics’ products provide both skull rebuilding and is cosmetically attractive.
 
Founded in 2006by Cynthia Brogan, OsteoSymbionics is known for using a special plastic in its craniofacial implants that doesn’t break and exactly fits the patient's face or skull. “We’re a well-respected player in the marketplace,” says CEO Dorothy Baunach. “The type of plastic we use is a market niche and it’s done really well in its ability to be shaped to the skull opening without crumbling or breaking.”
 
Today, OsteoSymbionics has a line of products that range from a clear implant that allows surgeons to see brain function during placement, to hard and soft tissue implants. Housed in the Incubator at MAGNET, the company employs six full-time and two part-time employees who have backgrounds that range from medical artists and sculptors to biomedical engineers and materials scientists.
 
Many of the artists on staff are graduates of Cleveland Institute of Art’s biomedical program. “They’re really our secret weapon,” says Baunach. “The fit and forming is more of an art than a science. Because of the talent of the students at CIA, they can do things that are pretty complex.”
 
Baunach plans to double sales by the end of the year and add sales reps across the country. “It’s really about growing sales and the company,” she says. “Sales are built on surgeons’ preferences.”
 
'food buggy' is an affordable alternative to pricey food trucks
There’s no shortage of food trucks on Cleveland streets these days, but Ron Nelson offers a way for aspiring mobile food entrepreneurs to hit the road for less thanks to his food buggies.
 
When Cleveland launched its pilot street-food program back in 2009, Nelson was working for a non-profit that helped down-on-their-luck folks re-enter society. He saw food trucks as one way to do this, yet the costs were too high for the average person just starting out. And back then, there were no commercial kitchens around in which to do prep work.
 
So Nelson developed his buggies, which have lower startup costs, lower licensing fees and lower operational costs. He launched his company Food Buggy in 2013.
 
Food Buggy units cost between $4,000 and $12,000 compared to the $40,000 to $200,000 for fully equipped food trucks. The buggies have a lower operating cost, are lightweight and fit into a single parking space. “The food buggies have two advantages,” says Nelson. “The cost is much lower, and it also allows you to transport it using your own vehicle. And it’s easy enough for two people to set up quickly.”
 
Nelson is quick to point out that his buggies don’t replace food trucks – they are an alternative. “It allows the entrepreneur to start up with limited resources,” he explains. “Yet it gives all the flexibility to get exposed and build a business.”
 
Nelson touts other advantages his buggies have over the competition: “It’s far better than a hotdog cart because with a hotdog cart you can’t cook anything,” he explains. “It’s better than a food truck because it doesn’t take up space. You can build up your business to the point you need a food truck.” And commercial kitchens like the Cleveland Culinary Launch and Kitchen allow cooks access to prep space.
 
Food Buggies already has received orders from a couple of Cleveland food entrepreneurs. Nelson expects more custom orders as word gets out of his products’ advantages and custom designs.
 
ideation challenge enters fourth year in attracting startup ideas to lakewood
Startup Lakewood is at it again with its annual Ideation Challenge, during which people are encouraged to present their business ideas. “People can take the next steps and validate their ideas,” says Lakewood’s entrepreneur in residence and Startup Lakewood’s director of Ideation, Mike Belsito. “Sometimes, the first step is the hardest to take -- and that's what we're hoping to encourage.”

Ideation, currently in its fourth incarnation, added some new facets to this year’s submission process. Whereas the last go-around required an executive summary, the contest now necessitates both a business model canvas (a one-page outline of the business concept) and a single-page validation plan, which outlines five assumptions about the business and a plan for validating them. “By creating a validation plan, we believe we're encouraging people to identify actual steps that they can take to determine whether their business is viable,” explains Belsito.

More information on these documents can be found on Startup Lakewood’s competition outline. The deadline to apply is August 8. From that group, four individuals or teams will be selected to give a final elevator pitch in front of business experts, investors, entrepreneurs and consultants.

Prizes include a lunch with an entrepreneur and Lakewood mayor Michael Summers; a full scholarship to a nine-week entrepreneurial course with Bad Girl Ventures; and a prize package from the Lakewood Chamber of Commerce. Past winners include Mickie Rinehart for her beer flavoring Hops Drops, Daniel Dudley for the co-working space Lakework+ and Ahmie Young’s The Parenting Shop.

However, Startup shouldn’t be thought of as an incubator for small businesses. “We believed that we could create an environment that could be helpful and serve as a connector to entrepreneurs and soon-to-be entrepreneurs,” says Belsito. “The city recognized that it wanted to be more entrepreneurially friendly and encourage people to start businesses in Lakewood.”

Further details can be acquired July 22 at an upcoming meeting to be held at University of Akron, Lakewood campus from 6:30 p.m. to 8 p.m.
who's hiring in cle: urbancode, dwellworks, y.o.u.
Welcome to the latest edition of Who’s Hiring in Cleveland?
 
There are plenty of good jobs to be found here in Cleveland. This is the latest installment in regular series of posts in which we feature companies that are hiring, what those employers are looking for, and how to apply.
 
IBM UrbanCode, a DevOps software product line, needs a software developer to work on its market-leading DevOps product line. Work on coding new features, bug fixes, integrations with other software development lifecycle tools, and help develop new products. Define, test, research and review code. For more information and to apply, click here.
 
Dwellworks, a support service provider for the relocation industry, has six open positions in a variety of disciplines, including a manager of property management to oversee the day-to-day services of portfolio properties. This job requires frequent interaction with homeowners and tenants. To apply for this position, click here. To see all of Dwellworks’ job openings, click here.
 
Youth Opportunities Unlimited (Y.O.U), a nonprofit youth workforce development organization, is hiring a development and marketing administrator who will assist in all aspects of Y.O.U.'s development process; assist and manage all aspects of Y.O.U.'s marketing efforts; and coordinate organizational events. Send resume and cover letter here.
 
The Cleveland Metropolitan School District (CMSD) is transforming urban education. CMSD has teaching, administration, and other opportunities available. See the full list of openings and apply here
 
Have hiring news you’d like to share? Email Karin at Fresh Water Cleveland and send us this information or career links!
new marketing agency offering free assistance to the right startups
After a career in marketing and public relations -- largely in the non-profit sector --Tom Sarago decided to hang out his own shingle and launch Spruce, a full-service marketing and PR company in Lakewood. But the non-profit mentality stuck with Sarago, so he’s offering up his services for free to the right Cleveland company -- a startup or an established company going through transition.
 
“It’s in my roots to always give back,” explains Sarago. “I know I have enough experience to help these businesses.” After pondering the best business advice he ever got from the COSE Best Business Advice Campaign, he came up with “never neglect a volunteer opportunity assisting an intriguing business.”
 
Sarago’s offer isn’t solely about helping new businesses; it’s about expanding his circle and getting the Spruce name out there. “I want to engage as many people as possible,” he says. “The business will come. This is about meeting new people and hearing new stories of companies doing great things in cleveland."

Companies are invited to contact Sarango and explain him why they should receive free help with marketing, PR, branding or strategic planning needs. Sarago is only looking for the most passionate business owners.
 
Sarago has recruited the talents of commercial photography studio Kalman & Pabst to also get in on the offer. The winning company leader will also receive a professional photo shoot.

The deadline to contact Sarago and tell him why you need his services is August 15. 
new energy drink kicks all that sugar and acid to the curb
Brothers Jarred and Brandon Smith were avid hockey players in college, and like most athletes, they used sports drinks to supplement their energy needs.  
 
However, as a college senior, Jarred eventually began to experience acid reflux as a result of the elevated acid content in traditional sports drinks. So the brothers, graduates of Miami and Brown universities, sought to create a healthier sports drink without all that sugary acid.
 
Along with partner Chris Cummins, the brothers toiled for over a year creating an electrolyte-based drink, eventually unveiling NOOMA, which is shorthand for “No More Acid.”
 
NOOMA relies on a healthier, minimalized approach to formulation. “NOOMA doesn’t have any acid or preservatives, which gives it a light, smooth taste,” says Jarred. “It also has a very appealing formula with only 10 calories and two grams of sugar, a blend of five electrolytes with a high level of potassium. There are no GMOs, artificial flavors or sweeteners, meaning it’s gluten-free and vegan.”
 
Last fall the Smiths introduced NOOMA in Northeast Ohio. “We decided to bring NOOMA to Cleveland first because it is our hometown,” says management. “Being from Cleveland we know the power of this community and the support that Clevelanders give each other, something we definitely have felt since we launched last fall.”
 
Right now, NOOMA is headed by the Smiths and Cummins, with one other employee. The brothers wish to grow into a national brand while keeping the principles of health in the forefront, beginning with distribution in Northeast Ohio yoga studios, CrossFit gyms, and Heinen’s stores. 
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1 million cups, a national entrepreneurial effort, comes to cle
On Wednesday, June 25, Cleveland will become the 43rd U.S. city to join the 1 Million Cups campaign, a national effort to engage, educate and connect entrepreneurs both locally and nationally -- and eventually internationally. The program, funded by the Kauffman Foundation, is based on the idea that entrepreneurs network and move their ideas forward over one million cups of coffee.

“It’s just about creating a community put together by entrepreneurs, for entrepreneurs, across multiple industries,” explains Jose Vasquez, owner of Quez Media Marketing and one of the organizers of the Cleveland chapter.
 
1 Million Cups Cleveland will host weekly meetings, during which two entrepreneurs each will deliver six-minute presentations followed by 20 minutes of Q&A with the audience. “What can we do for you? is the question to be answered at these weekly engagements,” says Vasquez. “A lot of opportunity can come from the community. This is really about entrepreneurs who need help and advice from the community.”
 
Vasquez explains that 1 Million Cups is different from other entrepreneurial networking organizations in that it spans multiple industries. “It brings all these communities together,” he says. “It’s really just helping people.”
 
The goal of 1 Million Cups is to eventually serve as a worldwide networking organization, where entrepreneurs can call upon other entrepreneurs in similar industries for advice and support.
 
Other Cleveland organizers include Colleen Beyer of Borrow Vintage and Eclectic Rentals; Cole Worley, a co-conductor of StartupBus and GiveCamp volunteer; and Carl Shotwell, a developer and entrepreneur at LeanDogJumpStart and LaunchHouse worked to help make Cleveland a 1 Million Cups City.
 
Meeting locations will change on a quarterly basis, with the first meetings being held at JumpStart’s offices on June 25th, from 9 to 10 a.m. Vasquez says they are still recruiting entrepreneurs to speak, location sponsors and coffee sponsors. The two entrepreneurial speakers have yet to be announced.
 
homegrown bird fishing game targets nature lovers of all ages
V.L. Finley is a nature lover. After seeing the success of games like Temple Run and Candy Crush, the filmmaker decided to try his own hand at developing a game that would combine his love for wildlife with his movie background. The result is Bird Fishing, a downloadable app for Android phones where the player is a bird of prey attempting to catch fish.
 
“The objective of the game is to catch fish and survive for the next level,” explains Finley. “As you move up levels, you will get stronger birds. Each level is harder -- from catching the fish, flying and rewards.”
 
A Cleveland native, Finley moved to Phoenix to start his film company, AGP Films, after studying cinematography at Tri-C. The company makes short films based on life in Cleveland. He then decided to move back to Cleveland and dive into the app business with his wife and two other partners.
 
“The goal is to create a major film in Cleveland for the next 10 years and to create a major game app or sequel every year,” Finley says. “I feel this will change the way the people look at Cleveland, and the film and game app scene in Greater Cleveland.”
 
Bird Fishing is designed to appeal to all ages. Finley is hoping to make the game available for free download on National Geographic, zoos and national parks websites. “Bird Fishing will convert many people to the parks, hunting, fishing, birding and all things nature,” he says.
 
Finley is still trying to raise money through gofundme.com. The app should be available in August.
 
 
all-natural applesauce start-up something both 'mothers and kids love'
Ethan M. Holmes learned how to make applesauce from his grandfather at a young age. By the time he was 15, he had mastered the recipe and decided to go into business with it. “I looked at the market and saw an opportunity,” says Holmes. “I looked at other applesauces and they were all made with corn syrup and artificial flavoring.”
 
Holmes Mouthwatering Applesauce makes an all-natural product in plain and cinnamon varieties. “My goal was to take all the stuff out of it and make something mothers and kids love,” Holmes explains. “The only ingredients are apples, pears and apple cider.”
 
Today, at age 20, Holmes sells his applesauce at farmers’ markets, area events and through his website. He is in talks with local grocery stores and is joining the Cleveland Culinary Launch and Kitchen.
 
Recently, Holmes gave out samples of his sauce at Entrovation. The attendees voted the company one of the top five at the event, earning Holmes the chance to pitch his applesauce company to a panel of judges at the Innovative Entrepreneur of The Year Competition. Holmes took home $500 from the event, tying for third place.
 
Holmes is using the money to cover the Culinary Launch fees and inventory. “We are on our way this upcoming month to producing our first run in their facility,” Holmes says of his move to the Culinary Launch. “This will help us create a large amount of product and educate us in the licenses and procedures needed to be in retail markets.”
 
Holmes donates 10 percent of his profits toward fighting childhood obesity.
 
global cle takes its show on the road in hopes of attracting talent
Global Cleveland will take its Talent Attraction Campaign on the road to Washington D.C. in the hopes of enticing people to relocate to Cleveland.

On June 26, leaders from Cleveland will travel to our nation’s capital to share the many employment opportunities in our region. Attendees also will hear about the exciting things happening in Cleveland like the thriving arts and culture scene coupled with our low cost of living.

“We’re very excited to take Global Cleveland on the road to show the rest of the country -- and really, the world -- what we’re capable of and what’s attractive about Cleveland,” says Joy Roller, President of Global Cleveland.

The Talent Attraction Campaign will promote its principal tool, the online portal at globalcleveland.org that can orient job seekers toward all of the offerings that Cleveland provides. The organization is billing it as a one-stop-shop about Cleveland. In addition to highlighting the newly launched portal, the event also will focus on its virtual job fair that runs June 23-27. Local companies across many sectors have posted opportunities and Global Cleveland is working to spread the word about the job fair outside of Cleveland in hopes of attracting more people to the region.

The event organizers are looking to Clevelanders to alert those they know in the D.C. area to this event to help drive attendance. If you know someone in the D.C. area, forward them this invitation to help spread the good news.
 
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study shows local startups are getting the funding, support they need to thrive
An annual economic impact study conducted by Center for Economic Development at Cleveland State University’s Levin College of Urban Affairs shows that companies that received support from 16 of the area’s business accelerators, incubators and other organizations generated $424 million for Ohio.
 
Of the 245 companies surveyed, 236 companies are in Northeast Ohio, generating $306.2 million in the region. These numbers reflect good news for the startup community in Cleveland. “Companies that start here are growing,” says JumpStart chief marketing officer Cathy Belk. “The fact that companies are growing and generating jobs reflects that those courageous folks jumping into the startup world are able to access great people, capital and the expertise -- and are able to lead their companies forward. The ecosystem here is robust and getting more robust all the time.”
 
Of the companies included in the latest study, 42 local businesses have participated each year over the past four years. “Over that time, they have grown payroll by $14.7 million and created and retained 134 jobs in this region,” says Belk. “This reflects that startups here are able to be successful, creating sustainable jobs for people who live here.”  
 
Belk wants to see these trends grow. “We want entrepreneurs to continue to decide to start companies in this area, and keep them here because of their ability to be successful here,” she explains. “We have to make sure we continue to have the successful startup programs and ecosystem in this region, ensuring companies are able to access the capital they need. And we must continue to help a broader number of small businesses -- including those that could create a significant number of jobs. These are all next steps for our community to maintain and accelerate our momentum.”

 
young entrepreneurs recognized at annual ceremony
Youth Opportunities Unlimited (Y.O.U.) and Ernst & Young named Thomas W. Harvey High School junior Brandon McClain "Young Entrepreneur of the Year" during its annual ceremony. McClain is CEO of B Kind Cards, which features his original photography of Cleveland landmarks. He received $1,000 and the chance to compete in the national Network for Teaching Entrepreneurship (NFTE) competition in November at the Computer History Museum in Mountain View, California.
 
Y.O.U. is a non-profit organization dedicated to helping at-risk teens succeed in life. The E-City program uses the NFTE curriculum to teach entrepreneurship, business and leadership skills and encourages participants to start their own companies. “They can go to school, take the E-City class, enter the workforce and pursue their own ideas,” explains Emily Bacha, development and marketing administrator for Y.O.U. “Lots of students go on to continue their businesses after taking the class.”
 
Y.O.U.’s E-City classes prepare students for the real business world, especially when finding a decent job or going to college can be difficult right out of high school.
 
“Teaching our students about entrepreneurism and how to start their own business is important because it provides another route to economic and personal success,” says Bacha. “A number of our alumni have sustained their businesses after finishing the program and the income they’re earning is helping them pay bills and pay for college.”
 
Eight high school entrepreneurs from Horizon Science Academy, John F. Kennedy High School, Shaw High School and Thomas W. Harvey High School had eight minutes to present their business plans to a panel of three judges on May 22 at E&Y’s new Flats-based offices.
 
The experience of presenting provides its own rewards in putting classroom lessons into practice. “Youth are tasked with presenting their business plans, but are rewarded with practical advice on how to grow their businesses from successful entrepreneurs,” says Bacha. “Our finalists are rewarded with financial investments in their businesses.”
 
In addition to McCain, Harvey senior Byron Alston, CEO of Jazzy Scarves, took second place and won $500 from Y.O.U. to put towards his business and a trip to the NFTE competition. Shaw senior and CEO of KJ’s Steam Clean Service Kevin Alexander took third place, winning $250.
 
new collaboration aims to support entrepreneurs who focus on social enterprise, sustainability
Three organizations -- LaunchHouseCivic Commons Ideastream and Economic and Community Development Institute (ECDI) -- have come together as the lead partners in supporting entrepreneurs with ideas to improve their communities.

SEA Change, a Social Enterprise Accelerator, provides up to $50,000 in funding, coaching and connections to eligible candidates trying to make a difference in Cleveland neighborhoods. “We’re funding people who have ideas to improve their communities in a sustainable way,” says Mike Shafarenko, Civic Commons director. “A number of organizations came together last November to discuss how to revive development and support of social enterprises in Northeast Ohio.”
 
Seven other groups are also involved, including JumpStart, Foundation Center Cleveland and Business Volunteers Unlimited (BVU). SEA Change is funded by the Business of Good Foundation, the Generation Foundation, the Burton D. Morgan Foundation and the George Gund Foundation.
 
Shafarenko says SEA Change emerged as the involved organizations saw a need to support the growing number of social enterprises in Cleveland. “We have a tremendous amount of talented, active people in Northeast Ohio who just don’t have the means to execute their ideas,” he explains. “The entrepreneurial spirit needs a little bit of coaching and support to take it to the next level.”
 
Examples of existing successful social enterprises include Edwins Restaurant at Shaker Square, which employs former inmates, Tunnel Vision Hoops, which manufactures and sells hoop houses to extend the growing season, and From the Blue Bag, which converts recyclables into works of art.
 
Sea Change will host training sessions on Friday, June 13 and Friday, July 11 from 9 a.m. to 5 p.m. The events will provide training, one-on-one consultation and networking to help participants get social enterprise ideas off the ground.